Categories

Design
Direct Marketing
Moving Image
Craft

Integrated
Interactive, Online & Mobile
Print & Outdoor

Radio & Audio
Social Media
Student

Design

Design
Brand-Side / In-House

BS_01: Brand-Side Initiated & Originated Projects
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of brand ideas concepted, created, and executed by a brand-side agency. The idea needs to have been driven from the brand-side creative team. NOTE: External partners including agencies and production companies may have been part of the campaign execution, but the creative idea must have originated from the brand.

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BS_02: Social Impact
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of brand ideas that creates a significant, positive change by addressing a pressing social challenge.

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BS_03: Content Series
Regular Deadline Fee: $100.00

A series (2-5) of related content videos around a key product or service where each piece can stand on its own, but is made stronger by being part of the series.

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BS_04: Brand-Side / External Agency Collaboration
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of work created in collaboration by a brand-side and external agency. NOTE: Entries must include a written explanation which outlines what the brand-side agency and external agency each specifically contributed to the collaboration.

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BS_05: Cultural Transformation
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of communications used to transform internal brand cultures around core strategic values.

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Design
Branding

DE-01: Logo
Regular Deadline Fee: $100.00

A single (1) graphic image that identifies a company or product. Includes static and dynamic logos. NOTE: A logo and its variations can be entered in this category.

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Design
Branding

DE-02: Identity System
Regular Deadline Fee: $100.00

A series (2-20) of elements of the identity system for a brand, product, or service. May include business cards, stationery, logo, network IDs, branding guidelines, etc. NOTE: A logo and its variations should be entered as a single entry in category DE_01: Logo.

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DE-03: Rebranding
Regular Deadline Fee: $100.00

A series (2-20) of elements of a new identity system for an existing brand, product, or service. Entries must include examples of the previous branding for comparison. May include business cards, stationery, logo, network IDs, branding guidelines, etc. Includes complete brand transformation systems. NOTE: A logo and its variations should be entered as a single entry in category DE_01: Logo.

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DE-04: Branded Item
Regular Deadline Fee: $100.00

A single (1) individual component of the identity system of a brand, product, or service. Includes physical collateral such as letterhead, business cards, uniforms, giveaways, menu, signage, etc. or digital items. NOTE: Logos should be entered in category DE_01: Logo. NOTE: Full identity systems should be entered in category DE_03: Identity System or DE_04: Rebranding.

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Design
Experiential / Environmental

EX_01: Experiential & Immersive
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of physical spaces temporarily used to connect people to a brand, product, service, or message. Includes live events, exhibitions, art interventions, responsive environments, etc. NOTE: Billboards and transit should be entered in categories DM_03: Billboards & Transit

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EX_02: Brand Installations
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of temporary or permanent immersive experiences that connect people to a brand, product, service, or message in an indoor or outdoor space. Includes kiosks, takeovers, pop-ups, trade show booths, constructed public environments, street art or takeovers of public spaces. NOTE: Billboards and transit should be entered in categories DM_03: Billboards & Transit.

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EX_03: Spatial Design - Wayfinding
Regular Deadline Fee: $100.00

A single (1) or system (2-10) of pieces of signage used to guide the user through an environment by using landmarks, signs and pathways. Can be indoor or outdoor, temporary or permanent.

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EX_04: Customer Experience / CX - In-Person
Regular Deadline Fee: $100.00

A system (2-10) of touchpoints that define the overall perception of a brand, based on the users' interactions with it in a physical environment. May include digital elements.

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EX_05: Events / Stunts / Competitions - In-Person
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of in-person events, competitions, or social gatherings centered around a brand, product, message, or service. Includes guerrilla marketing.

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EX_06: Events / Stunts / Competitions - Virtual
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of live streamed or pre-recorded online community events or competitions centered around a brand, product, message, or service.

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EX_07: Immersive Spaces
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of large-scale immersive environments centered around a brand, product, service, or message. Includes exhibitions, trade shows, expos, pop-up stores, takeovers, etc.

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EX_08: Responsive Environments
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of digital elements integrated into a new or existing physical structure, used to enhance an individual's experience of a brand, product, message, or service. Includes architecture enhancement such as projection mapping, or user-activation (environmental responses to touch, movement, light, temperature, sound, etc. caused by the user).

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EX_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $100.00

Augmented, Virtual, and Mixed Reality technology used to enhance a single (1) or series (2-5) of brand experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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EX_10: Brands & The Metaverse
Regular Deadline Fee: $100.00

A brand's integration into the metaverse: an expansive network of lasting virtual spaces where individuals can create, explore, and interact with one another in real time. Includes marketplaces where users can buy, sell and exchange digital assets like avatars, virtual clothing, NFTs and event tickets within learning, gaming, and other experiences. NOTE: No special equipment will be used for judging. The required submission media must showcase the experience.

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Design
Print & Editorial

PE_01: Magazine / Newspaper
Regular Deadline Fee: $100.00

Overall design of a single (1) or series (2-10) of commercially available magazines or newspapers. Includes cover design. NOTE: Non-commercially available magazines or newspapers should be entered in category PE-02: Collateral Items. NOTE: Each magazine or newspaper in a series must have been released within the eligibility dates.

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PE_02: Printed Collateral Items
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of of physical items created to promote a brand, product, service, or message. Includes single or multi-page catalogs, pamphlets, booklets, brochures, books, menus, flyers, posters, etc. NOTE: Commercial packaging should be entered in category PE_04: Packaging.

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PE_03: Digital Publications
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of communications from a company to its shareholders or the public. Includes printed or digital annual reports, corporate sustainability reports, brand books, and identity guidelines. NOTE: Commercially available magazines or newspapers should be entered in category PE-01: Magazine + Newspaper.

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PE_04: Packaging
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of packaging for a commercially available product or line of products. Mass-market items are produced on a large scale and aimed at a wide consumer base. NOTE: Packaging of non-commercially available items should be entered into category PE-02: Collateral Items.

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PE_05: Printing & Production
Regular Deadline Fee: $100.00

Specialized printing or production techniques applied to a print or out-of-home piece or campaign.

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PE_06: Craft - Printing & Paper Craft
Regular Deadline Fee: $100.00

The application of specialized skills, technologies and other uses of paper and printing techniques in a single (1) or series (2-10) of work. Includes 3D printing.

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Craft

CR_01: Typeface Design
Regular Deadline Fee: $100.00

A single (1) font or family of fonts. NOTE: Use of the typeface will not be judged, but may be submitted for reference.

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CR_02: Illustration
Regular Deadline Fee: $100.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

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CR_03: Photography
Regular Deadline Fee: $100.00

Photography within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design. NOTE: Altered photographs may be entered, but added elements such as typography or illustration will not be considered.

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CR_04: Writing
Regular Deadline Fee: $100.00

Writing in a single (1) or series (2-5) of work. Can be a stand-alone work or incorporated into a larger design.

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CR_05: Fine Art
Regular Deadline Fee: $100.00

Fine art in a single (1) or series (2-5) of work. Can be a stand-alone work or incorporated into a larger design.

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Film & Moving Image

Film & Moving Image
Film / Moving Image

FI_01: Television & VOD - Short Form - Single
Regular Deadline Fee: $100.00

A single (1) commercial spot airing on television or video-on-demand platforms. NOTE: Short form submissions must be less than 45 seconds.

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FI_02: Television & VOD - Short Form - Series
Regular Deadline Fee: $100.00

A series (2-5) of commercial spots airing on television or video-on-demand platforms. NOTE: Short form submissions must be less than 45 seconds each.

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FI_03: Television & VOD - Long Form - Single
Regular Deadline Fee: $100.00

A single (1) commercial spot airing on television or video-on-demand platforms. NOTE: Long form submissions must be 45 seconds or longer.

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FI_04: Television & VOD - Long Form - Series
Regular Deadline Fee: $100.00

A series (2-5) of commercial spots airing on television or video-on-demand platforms. NOTE: Long form submissions must be 45 seconds or longer each.

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FI_05: Online Films & Video - Short Form - Single
Regular Deadline Fee: $100.00

A single (1) online video created on behalf of a brand or organization. NOTE: Short form submissions must be less than 45 seconds.

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FI_06: Online Films & Video - Short Form - Series
Regular Deadline Fee: $100.00

A series (2-5) of online videos created on behalf of a brand or organization. NOTE: Short form submissions must be less than 45 seconds each.

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FI_07: Online Films & Video - Long Form - Single
Regular Deadline Fee: $100.00

A single (1) online video created on behalf of a brand or organization. NOTE: Long form submissions must be 45 seconds or longer. NOTE: Content pieces that go beyond traditional advertising should be entered into the Branded Entertainment discipline.

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FI_08: Online Films & Video - Long Form - Series
Regular Deadline Fee: $100.00

A series (2-5) of online videos created on behalf of a brand or organization. NOTE: Long form submissions must be 45 seconds or longer each.

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FI_09: Online Films & Video - Pre-Roll - Single
Regular Deadline Fee: $100.00

A single (1) or series 92-5) of online advertisement that plays before the start of a video.

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FI_10: Online Films & Video - Pre-Roll - Series
Regular Deadline Fee: $100.00

A series (2-5) of online advertisements that play before the start of a video.

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MI_01: Animation and Motion Graphics
Regular Deadline Fee: $100.00

Animation applied to a single (1) or series (2-5) of commercial spots or branded content video. Includes television, cinema, digital games, or online.

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MI_02: Visual Effects
Regular Deadline Fee: $100.00

Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

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MI_03: Title Sequences
Regular Deadline Fee: $100.00

Opening or ending title sequences for a single (1) or series (2-5) of commercial spots, branded content videos, or other content developed for film, television or internet release.

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MI_04: Sound Design
Regular Deadline Fee: $100.00

Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.

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MI_05: Use of Music
Regular Deadline Fee: $100.00

Use of original music or adaptation of licensed music commercial spots or branded content videos. Includes television, cinema, digital games, or online.

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Interactive, Online & Mobile

IN_01: Websites
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of websites, microsites, or webpages created to promote a brand, product, message, or service.

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IN_02: Utility
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of branded online or mobile tools that facilitate a useful function for the user. Includes tools in apps, sites, etc.

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IN_03: Mobile Applications
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of mobile applications created to promote a brand, product, message, or service.

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IN_04: Interactive Video
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of online or mobile videos that require user interaction throughout the video to enhance the story or experience. NOTE: Videos without an interactive component should be entered into the Film discipline or categories IN_06: Online-only Video NOTE: Entries submitted in this category cannot be entered into categories IN_06: Online-only Video

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IN_05: Pre-Roll
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of online advertisements that play before the start of a video

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IN_06: Online-only Video
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of videos for a brand, product, message, or service created specifically to be viewed online.

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IN_07: Physical Product & Mobile Integration
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of physical products that integrate with a mobile platform, created to communicate a brand's personality or story. The products must work together to complement and enhance the user experience.

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IN_08: Gaming
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of games that feature a brand as an integral component of gameplay. Includes online, console, and computer. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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IN_09: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Regular Deadline Fee: $100.00

Augmented, Virtual, and Mixed Reality technology used to enhance the visual experience of a brand, product, service, or message. NOTE: No special equipment will be used for judging. The required submission media must showcase the technology.

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IN_10: NFTs
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of unique digitally-minted assets distributed by a brand.

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IN_11: The Metaverse
Regular Deadline Fee: $100.00

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Marketing

MK_01: Physical Items
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of physical pieces of advertising that target a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.

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MK_02: P.O.P. & In-Store
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of promotions placed in-store or at point-of-sale, targeting a specific audience. Includes posters, shelf banners, 3D displays, etc.

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MK_03: Billboards & Transit
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of advertisements which appears in or around transit, targeting a specific audience. Includes billboards, bus shelters, subways, taxis, and airports.

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MK_04: Targeted Video - On Location
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of videos created for exclusive viewing by an audience in a specific location. Includes work done for lobby displays, events, amusement parks, etc.

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MK_05: Targeted Video - Online
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of online videos targeted for a specific audience.

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MK_06: Email & Newsletters
Regular Deadline Fee: $100.00

The use of email communications as a tool for direct contact with a brand.

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MK_07: Data-Driven Personalization
Regular Deadline Fee: $100.00

Use of a specific data set to personalize advertising in a direct marketing piece or campaign.

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MK_08: Online Advertising - Native Ads
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of digital advertisements that match the appearance and function of the platform in which they appear, created to promote a brand, product, message, or service.

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MK_09: Online Advertising - Display Ads
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of digital banner advertisements created for a brand, product, message, or service.

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MK_10: Non-traditional & Guerrilla Marketing
Regular Deadline Fee: $100.00

The use of a single (1) or series (2-5) of unconventional and/or low budget techniques outside of standard marketing strategy to engage with a brand's targeted audience. Includes wild postings, stunts, etc.

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MK_11: Integrated Branding Campaign
Regular Deadline Fee: $100.00

A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to film, print, out-of-home, experiential, websites, mobile, social media, online video, or audio.

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SM_09: Social Media
Regular Deadline Fee: $100.00

The use of a single (1) or series (2-5) social media post, channels, or online video as a tool for engagement with a brand's targeted demographic.

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Radio & Audio

Radio & Audio
Radio / Audio

RA_01: Broadcast - Single
Regular Deadline Fee: $100.00

A single (1) commercial spot broadcast over national, regional, or satellite radio stations.

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RA_02: Broadcast - Campaign
Regular Deadline Fee: $100.00

A series (2-5) of commercial spots broadcast over national, regional, or satellite radio stations.

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RA_03: Streaming Audio
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of commercial spots broadcast over an internet radio station or platform.

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RA_04: Branded Podcast
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of podcasts that integrate a brand into its content.

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RA_05: Custom Content
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of branded audio content customized to a specific audience. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.

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RA_06: Experiential Radio & Audio
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of branded audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.

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Social Media

SM_01: Social Channel
Regular Deadline Fee: $100.00

A brand's overall presence on a single (1) or series (2-5) of social network, utilizing that particular network's specific functionalities or strengths.

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SM_02: Social Post - Single
Regular Deadline Fee: $100.00

A single (1) branded post on a social network, utilizing that particular network's specific functionalities or strengths. Post should have been created specifically for distribution on social media channels.

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SM_03: Social Post - Campaign
Regular Deadline Fee: $100.00

A series (2-10) of branded posts around a central theme. Campaigns may span multiple social networks and should have been created specifically for distribution on social media channels.

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SM_04: Real-time Response
Regular Deadline Fee: $100.00

The use of real-time information to create brand-centric messaging or to react to current events in a single (1) or series (2-10) of social posts. Posts should have been created specifically for distribution on social media channels.

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SM_05: Active Engagement / Call to Action
Regular Deadline Fee: $100.00

A single (1) or series (2-10) of branded social content that encourages active participation from users to trigger engagement and interaction with the brand.

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SM_06: Livestream
Regular Deadline Fee: $100.00

A single (1) or series (2-5) of online videos that document a brand's live event via real-time video on a social platform.

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SM_07: Influencer Marketing - Single Channel
Regular Deadline Fee: $100.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a single (1) social platform. NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

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SM_08: Influencer Marketing - Multi-Channel
Regular Deadline Fee: $100.00

Partnership with an established social media influencer or influencers to enhance or promote a brand through that influencer's audience and style, released on a series (2-5) of social platforms. NOTE: Entries must include the name and social channel of the influencer(s) involved in the work.

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Student

ST_01: Logo
Regular Deadline Fee: $25.00

The best single execution of an idea. Includes static and dynamic logos. NOTE: A logo and its variations can be entered in this category.

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ST_02: Identity System
Regular Deadline Fee: $25.00

The best execution of a concept as part an identity system. May include business cards, stationery, logo, network IDs, branding guidelines, etc.

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ST_03: Editorial
Regular Deadline Fee: $25.00

Overall design of a magazines or editorial. Includes cover design.

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ST_04: Typeface Design
Regular Deadline Fee: $25.00

A single (1) font or family of fonts. NOTE: Use of the typeface will not be judged, but may be submitted for reference.

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ST_05: Website - Student
Regular Deadline Fee: $25.00

A websites, microsites, or webpages created to promote a concept or idea.

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ST_06: Marketing - Student
Regular Deadline Fee: $25.00

The best single execution of an idea, or the best concept across at least 3 executions and/or media. Examples include: email and newsletter designs, physical marketing collateral, writing, printing, or production techniques.

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ST_07: Packaging - Student
Regular Deadline Fee: $25.00

The best execution of a concept for a product or line of products.

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ST_08: Illustration - Student
Regular Deadline Fee: $25.00

Illustration within a single (1) or series (2-10) of work. Can be a stand-alone work or incorporated into a larger design.

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ST_09: Mobile Applications - Student
Regular Deadline Fee: $25.00

A mobile application created to promote a concept or idea.

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ST_10: Social Media - Student
Regular Deadline Fee: $25.00

The best execution of a concept or idea across social media post, channels, or online video as a tool for engagement.

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