Categories



Direct Marketing

Physical Items

F01. Physical Items - $175 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
View Submission requirements

F07. Email & Newsletters - $175 USD
The use of email communications as a tool for direct contact with a brand
View Submission requirements

F19-S. Physical Items - Student - $35 USD
A physical piece of advertising that targets a specific audience. Includes pieces delivered via mail, messenger, handouts, postings, etc.
View Submission requirements

F20-S. Email & Newsletters - Student - $35 USD
The use of email communications as a tool for direct contact with a brand
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Craft

F14. Art Direction - $175 USD
Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.
View Submission requirements

F15. Writing - $175 USD
Writing in a direct marketing piece or campaign.
View Submission requirements

F16. Printing / Production - $175 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign
View Submission requirements

F18. Data-Driven Personalization - $175 USD
Use of a specific data set to personalize advertising in a direct marketing piece or campaign.
View Submission requirements

F21-S. Art Direction - Student - $35 USD
Communication of the overall visual appearance of a work or works in a direct marketing piece or campaign.
View Submission requirements

F22-S. Writing - Student - $35 USD
Writing in a direct marketing piece or campaign.
View Submission requirements

F23-S. Printing / Production - Student - $35 USD
Specialized printing or production techniques applied to a physical direct marketing piece or campaign
View Submission requirements

F24-S. Data-Driven Personalization - Student - $35 USD
Use of a specific data set to personalize advertising in a direct marketing piece or campaign.
View Submission requirements

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Design

Branding

D01. Logo - $175 USD
A static or dynamic graphic image that identifies a company or product while also communicating the brand.
View Submission requirements

D02. Branded Item - $175 USD
A single element of a brand identity system, such as letterhead, a business card or other collateral.
View Submission requirements

D03. Identity System - $175 USD
3-10 elements of an identity system for a brand (may include business cards, stationery, logo, network IDs, branding guidelines, etc.)
View Submission requirements

D36-S. Logo - Student - $35 USD
A static or dynamic graphic image that identifies a company or product while also communicating the brand.
View Submission requirements

D37-S. Branded Item - Student - $35 USD
A single element of a brand identity system, such as letterhead, a business card or other collateral.
View Submission requirements

D38-S. Identity System - Student - $35 USD
3-10 elements of an identity system for a brand (may include business cards, stationery, logo, network IDs, branding guidelines, etc.)
View Submission requirements

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Editorial

D07. Books - $175 USD
Overall design for a commercially available book or series of books.
View Submission requirements

D08. Magazine - $175 USD
Overall design for a commercially available magazine or newspaper.
View Submission requirements

D09. Digital Publications - $175 USD
Overall layout design and functionality of e-books, digital magazines and catalogues.
View Submission requirements

D39-S. Books - Student - $35 USD
Overall design for a commercially available book or series of books.
View Submission requirements

D40-S. Magazine - Student - $35 USD
Overall design for a commercially available magazine or newspaper.
View Submission requirements

D41-S. Digital Publications - Student - $35 USD
Overall layout design and functionality of e-books, digital magazines and catalogues.
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Typography

D10. Typeface Design - $175 USD
A new font or family of fonts.
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D42-S. Typeface Design - Student - $35 USD
A new font or family of fonts.
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Promotional

D13. Posters - $175 USD
A poster, or series of posters (3-5), created for a brand (company or individual) with the intent of promoting a product or service.
View Submission requirements

D17. Booklets & Brochures - $175 USD
Communications in the form of a booklet, brochure, catalogue, or other bound printed material.
View Submission requirements

D18. Collateral Items - $175 USD
Physical items created for a brand with the goal of promoting a Images for judging product or service.
View Submission requirements

D43-S. Posters - Student - $35 USD
A poster, or series of posters (3-5), created for a brand (company or individual) with the intent of promoting a product or service.
View Submission requirements

D44-S. Booklets & Brochures - Student - $35 USD
Communications in the form of a booklet, brochure, catalogue, or other bound printed material.
View Submission requirements

D45-S. Collateral Items - Student - $35 USD
Physical items created for a brand with the goal of promoting a Images for judging product or service.
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Packaging

D19. Packaging - $175 USD
Packaging for a commercially available, limited-distribution or limited-edition product or line of products.
View Submission requirements

D46-S. Packaging - Student - $35 USD
Packaging for a commercially available, limited-distribution or limited-edition product or line of products.
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Experiential / Environmental

D23. Out of Home - $175 USD
A single or series of elements (3-5) of environmental design including billboards, transit, kiosks, and other ambient media.
View Submission requirements

D47-S. Out of Home - Student - $35 USD
A single or series of elements (3-5) of environmental design including billboards, transit, kiosks, and other ambient media.
View Submission requirements

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Craft

D31. Art Direction - $175 USD
Communication of the overall visual appearance of a work or works.
View Submission requirements

D32. Illustration - $175 USD
Use of illustration to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
View Submission requirements

D33. Photography - $175 USD
Use of photography to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
View Submission requirements

D34. Animation - $175 USD
Use of animation to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
View Submission requirements

D35. Printing & Paper Craft - $175 USD
Work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing).
View Submission requirements

D48-S. Art Direction - Student - $35 USD
Communication of the overall visual appearance of a work or works.
View Submission requirements

D49-S. Illustration - Student - $35 USD
Use of illustration to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
View Submission requirements

D50-S. Photography - Student - $35 USD
Use of photography to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
View Submission requirements

D51-S. Animation - Student - $35 USD
Use of animation to bring an idea to life. Can be a stand-alone work or incorporated into a larger design.
View Submission requirements

D52-S. Printing & Paper Craft - Student - $35 USD
Work that features the application of specialized skills, technologies and other uses of paper and printing techniques (screen printing, laser cutting, embossing, 3D printing).
View Submission requirements

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Interactive, Online & Mobile

Websites

M01. Websites - $175 USD
A website, microsite, or webpage created to promote a brand, product, or service.
View Submission requirements

M02. Utility - $175 USD
A branded online tool or website that facilitates a useful function for the user.
View Submission requirements

M03. E-Commerce - $175 USD
A branded online tool or website that facilitates the buying, selling, or trading of goods or services.
View Submission requirements

M18-S. Websites - Student - $35 USD
A website, microsite, or webpage created to promote a brand, product, or service.
View Submission requirements

M19-S. Utility - Student - $35 USD
A branded online tool or website that facilitates a useful function for the user.
View Submission requirements

M20-S. E-Commerce - Student - $35 USD
A branded online tool or website that facilitates the buying, selling, or trading of goods or services.
View Submission requirements

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Online Advertising

M04. Native Ads - $175 USD
Online advertisements that match the appearance and function of the platform in which they appear.
View Submission requirements

M22-S. Native Ads - Student - $35 USD
Online advertisements that match the appearance and function of the platform in which they appear.
View Submission requirements

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Gaming

M15. Branded Games - $175 USD
Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
View Submission requirements

M25-S. Branded Games - Student - $35 USD
Gaming that features a brand as an integral component of gameplay. Includes online, console, computer and other digital games.
View Submission requirements

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Craft

M16. Art Direction - $175 USD
Communication of the overall visual appearance of an interactive piece or campaign.
View Submission requirements

M17. Writing - $175 USD
Writing in an interactive piece or campaign.
View Submission requirements

M26-S. Art Direction - Student - $35 USD
Communication of the overall visual appearance of an interactive piece or campaign.
View Submission requirements

M27-S. Writing - Student - $35 USD
Writing in an interactive piece or campaign.
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Applications

M21-S. Applications - Student - $35 USD
A mobile application created to promote a brand, product, or service.
View Submission requirements

N02. Applications - $175 USD
A mobile application created to promote a brand, product, or service.
View Submission requirements

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Digital Experiential & Immersive

M23-S. Interactive Installations - Student - $35 USD
A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.
View Submission requirements

M24-S. Augmented, Virtual & Mixed Reality - Student - $35 USD
Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.
View Submission requirements

N11. Interactive Installations - $175 USD
A standalone digital installation that requires user interaction. Includes kiosks, mupis, etc.
View Submission requirements

N12. Augmented, Virtual & Mixed Reality - $175 USD
Use of Augmented Reality, Virtual Reality, or Mixed Reality in brand experiences.
View Submission requirements

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Integrated

Integrated Campaigns

K01. Integrated Branding - $175 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.
View Submission requirements

K05-S. Integrated Branding - Student - $35 USD
A fully integrated campaign consisting of 3-10 elements, executed in at least 3 mediums. Mediums can include, but are not limited to television, print, online, outdoor, or radio.
View Submission requirements

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Brand Transformation

K03. Brand Transformation - $175 USD
An integrated campaign restructuring a brand
View Submission requirements

K06-S. Brand Transformation - Student - $35 USD
An integrated campaign restructuring a brand
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Co-Promotions

K04. Co-Promotions - $175 USD
Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.
View Submission requirements

K07-S. Co-Promotions - Student - $35 USD
Integration of two or more different brands working together to create a single unified project. Mediums can include but are not limited to television, experiential and digital.
View Submission requirements

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Moving Image

Television, VOD, Online Films & Video

H01. Single - $175 USD
A commercial spot airing on television or video-on-demand platforms.
View Submission requirements

H02. Campaign - $175 USD
A campaign of 3-5 commercial spots airing on television (3 images of each video) or video-on-demand platforms.
View Submission requirements

H11. Pre-Roll - $175 USD
An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.
View Submission requirements

P17-S. Single - Student - $35 USD
A commercial spot airing on television or video-on-demand platforms.
View Submission requirements

P18-S. Campaign - Student - $35 USD
A campaign of 3-5 commercial spots airing on television (3 images of each video) or video-on-demand platforms.
View Submission requirements

P19-S. Pre-Roll - Student - $35 USD
An online advertisement or campaign of 3-5 advertisements that plays before the start of a video.
View Submission requirements

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Craft

P01. Direction - $175 USD
Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P03. Writing - $175 USD
Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P05. Editing - $175 USD
Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P07. Cinematography - $175 USD
Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P09. Animation - $175 USD
Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P12. Visual Effects - $175 USD
Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P14. Sound Design - $175 USD
Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P16. Use of Music - $175 USD
Use of original music or adaptation of licensed music commercial spots or branded content videos. Includes television, cinema, digital games, or online.
View Submission requirements

P20-S. Direction - Student - $35 USD
Overall artistic vision of a commercial spot (or a series of commercial spots) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P21-S. Writing - Student - $35 USD
Scriptwriting of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P22-S. Editing - Student - $35 USD
Editing of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P23-S. Cinematography - Student - $35 USD
Cinematography of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P24-S. Animation - Student - $35 USD
Animation applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P25-S. Visual Effects - Student - $35 USD
Visual effects applied to a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P26-S. Sound Design - Student - $35 USD
Sound design of a commercial spot(s) or branded content video(s). Includes television, cinema, digital games, or online.
View Submission requirements

P27-S. Use of Music - Student - $35 USD
Use of original music or adaptation of licensed music commercial spots or branded content videos. Includes television, cinema, digital games, or online.
View Submission requirements

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Print & Outdoor

Publishing

R01. Print Media - Single - $175 USD
A single newspaper or magazine advertisement to promote a product, service, or message. Full page, spread, or small space may be entered here.
View Submission requirements

R02. Print Media - Campaign - $175 USD
A campaign of 3-5 newspaper or magazine advertisements to promote a product, service, or message. Full page, spread, or small space may be entered here.
View Submission requirements

R24-S. Print Media - Single - Student - $35 USD
A single newspaper or magazine advertisement to promote a product, service, or message. Full page, spread, or small space may be entered here.
View Submission requirements

R25-S. Print Media - Campaign - Student - $35 USD
A campaign of 3-5 newspaper or magazine advertisements to promote a product, service, or message. Full page, spread, or small space may be entered here.
View Submission requirements

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Promotional / Collateral

R06. Posters - Single - $175 USD
A single poster advertisement to promote a product, service, or message. Includes guerilla postings.
View Submission requirements

R07. Posters - Campaign - $175 USD
A campaign of 3-5 poster advertisements to promote a product, service, or message. Includes guerilla postings.
View Submission requirements

R08. Promotional Items - $175 USD
Physical items created for a brand to promote a product, Images for judging service, or message.
View Submission requirements

R26-S. Posters - Single - Student - $35 USD
A single poster advertisement to promote a product, service, or message. Includes guerilla postings.
View Submission requirements

R27-S. Posters - Campaign - Student - $35 USD
A campaign of 3-5 poster advertisements to promote a product, service, or message. Includes guerilla postings.
View Submission requirements

R28-S. Promotional Items - Student - $35 USD
Physical items created for a brand to promote a product, Images for judging service, or message.
View Submission requirements

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Out-of-Home

R09. P.O.P. & In-store - $175 USD
A single or campaign of poster(s), shelf banner(s), 3D display(s), or other promotion placed in-store or at point-of-sale.
View Submission requirements

R11. Billboards & Transit - $175 USD
A single or campaign static advertisement(s) which appears in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports.
View Submission requirements

R13. Dynamic Billboards & Transit - $175 USD
Advertising which incorporates digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
View Submission requirements

R14. Experiential & Installations - $175 USD
A single piece or campaign of immersive advertising. Includes kiosks, street furniture, live experiences, trade show booths, pop-ups, and furniture, live experiences, trade show booths, pop-ups, and constructed public environments.
View Submission requirements

R29-S. P.O.P. & In-store - Student - $35 USD
A single or campaign of poster(s), shelf banner(s), 3D display(s), or other promotion placed in-store or at point-of-sale.
View Submission requirements

R30-S. Billboards & Transit - Student - $35 USD
A single or campaign static advertisement(s) which appears in or around transit. Includes billboards, vehicle wraps, bus shelters, subways, taxis, and airports.
View Submission requirements

R31-S. Dynamic Billboards & Transit - Student - $35 USD
Advertising which incorporates digital or electronic components that move or change. Includes digital and motorized billboards and other dynamic displays.
View Submission requirements

R32-S. Experiential & Installations - Student - $35 USD
A single piece or campaign of immersive advertising. Includes kiosks, street furniture, live experiences, trade show booths, pop-ups, and furniture, live experiences, trade show booths, pop-ups, and constructed public environments.
View Submission requirements

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Craft

R18. Art Direction - $175 USD
Communication of the brand
View Submission requirements

R19. Writing - $175 USD
Writing in a print or out-of-home piece or campaign.
View Submission requirements

R20. Illustration - $175 USD
Illustration within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
View Submission requirements

R21. Photography - $175 USD
Photography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
View Submission requirements

R22. Typography - $175 USD
Use of typography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
View Submission requirements

R23. Printing & Production - $175 USD
Specialized printing or production techniques applied to a print or out-of-home piece or campaign.
View Submission requirements

R33-S. Art Direction - Student - $35 USD
Communication of the brand
View Submission requirements

R34-S. Writing - Student - $35 USD
Writing in a print or out-of-home piece or campaign.
View Submission requirements

R35-S. Illustration - Student - $35 USD
Illustration within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
View Submission requirements

R36-S. Photography - Student - $35 USD
Photography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
View Submission requirements

R37-S. Typography - Student - $35 USD
Use of typography within a print or out-of-home piece or campaign. Can be a stand-alone work or incorporated into a larger layout.
View Submission requirements

R38-S. Printing & Production - Student - $35 USD
Specialized printing or production techniques applied to a print or out-of-home piece or campaign.
View Submission requirements

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Radio & Audio

Broadcast

T01. Single - $175 USD
A commercial spot broadcast over national, regional, or satellite radio stations.
View Submission requirements

T02. Campaign - $175 USD
A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.
View Submission requirements

T11-S. Single - Student - $35 USD
A commercial spot broadcast over national, regional, or satellite radio stations.
View Submission requirements

T12-S. Campaign - Student - $35 USD
A campaign of 3-5 commercial spots broadcast over national, regional, or satellite radio stations.
View Submission requirements

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Online

T03. Streaming Audio - $175 USD
Commercial spots broadcast over an internet radio station or platform.
View Submission requirements

T04. Branded Podcast - $175 USD
A single or episodic podcast that integrates a brand into its content.
View Submission requirements

T13-S. Streaming Audio - Student - $35 USD
Commercial spots broadcast over an internet radio station or platform.
View Submission requirements

T14-S. Branded Podcast - Student - $35 USD
A single or episodic podcast that integrates a brand into its content.
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Custom Content

T05. Custom Content - $175 USD
Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
View Submission requirements

T15-S. Custom Content - Student - $35 USD
Content customized to an audience familiar with the brand. Can be stand-alone or woven into a larger plot or narrative. Includes user-generated content.
View Submission requirements

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Experiential Radio & Audio

T06. Experiential Radio & Audio - $175 USD
Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
View Submission requirements

T16-S. Experiential Radio & Audio - Student - $35 USD
Broadcast or online audio content that triggers action from the listener. Includes proximity-based listening, user-specific content, physical world interaction, etc.
View Submission requirements

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Craft

T07. Writing - $175 USD
Writing of a single or series of 3-5 audio-based pieces.
View Submission requirements

T09. Sound Design - $175 USD
Sound design of audio-based pieces.
View Submission requirements

T10. Use of Music - $175 USD
Use of original or adapted music in audio-based pieces.
View Submission requirements

T17-S. Writing - Student - $35 USD
Writing of a single or series of 3-5 audio-based pieces.
View Submission requirements

T18-S. Sound Design - Student - $35 USD
Sound design of audio-based pieces.
View Submission requirements

T19-S. Use of Music - Student - $35 USD
Use of original or adapted music in audio-based pieces.
View Submission requirements

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Social Media

Social Channel

V01. Social Channel - $175 USD
A brand
View Submission requirements

V11-S. Social Channel - Student - $35 USD
A brand
View Submission requirements

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Social Post

V02. Single - $175 USD
A single branded post on a social network, utilizing that A single branded post on a social network, utilizing that particular network
View Submission requirements

V03. Campaign - $175 USD
A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.
View Submission requirements

V04. Real-time Response - $175 USD
The use of real-time information to create brand-centric messaging or to react to current events.
View Submission requirements

V12-S. Single - Student - $35 USD
A single branded post on a social network, utilizing that A single branded post on a social network, utilizing that particular network
View Submission requirements

V13-S. Campaign - Student - $35 USD
A campaign of 3-10 branded posts around a central theme. Campaigns may span multiple social networks.
View Submission requirements

V14-S. Real-time Response - Student - $35 USD
The use of real-time information to create brand-centric messaging or to react to current events.
View Submission requirements

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Livestream

V05. Livestream - $175 USD
An online video that documents a brand
View Submission requirements

V15-S. Livestream - Student - $35 USD
An online video that documents a brand
View Submission requirements

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Social Engagement

V07. Community Building - $175 USD
Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.
View Submission requirements

V08. Stunts & Activations - $175 USD
A real-world stunt or activation intended to trigger social media response and interaction.
View Submission requirements

V16-S. Community Building - Student - $35 USD
Branded social content that encourages a response or other active participation from users to trigger engagement and interaction with the brand.
View Submission requirements

V17-S. Stunts & Activations - Student - $35 USD
A real-world stunt or activation intended to trigger social media response and interaction.
View Submission requirements

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Craft

V09. Writing - $175 USD
Exemplary writing applied to a social media post or campaign.
View Submission requirements

V10. Use of Visuals - $175 USD
Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.
View Submission requirements

V18-S. Writing - Student - $35 USD
Exemplary writing applied to a social media post or campaign.
View Submission requirements

V19. Use of Visuals - Student - $35 USD
Exemplary use of visuals applied to a social media post or campaign. Includes static or dynamic elements.
View Submission requirements

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